Client: Liberator
Project:
As a member of the creative team, this year of 2022 Liberator was ready to up their level of luxury in the sexual wellness retail space. the next level of luxury. I was tasked with coming up with a new aesthetic that reflected a more luxurious sexual wellness company. Rebranding the logo, re-constructing their presence on Instagram, and designing email blasts that drove traffic to the site. Daily tasks also included redesigning box labels and packaging, along with creating ads that are featured in the Rolling Stone, New York, Atlanta, and LA magazine.
Produced first Instagram Reel for Liberator that drove traffic to our website - making over $15k, made us gain 500+ followers, had over 100 saves and over 100 shares.
Created new Liberator aesthetic and curated new content on Instagram.
Email Marketing
At Liberator, we relied heavily on email campaigns to sell products, promote sales, and drive traffic to our website. This past year of 2021 our email blasts broke record sales. Below is a small selection of the many emails I designed as a graphic designer on the creative team.
