Client: SPAM

Challenge:

Sell consumers on a boring supermarket item.

Insight:

People think that SPAM is a “mystery meat” and has all sorts of crazy ingredients. However, SPAM only contains 6 simple ingredients: Potato starch, salt, pork, water, pork shoulder, sugar. That’s pretty honest, right?  Well, other packaged foods usually aren’t as honest as SPAM. 

Solution:

Spam is not a mystery meat.

Art Director: Kylie Tamashiro // Copy Writer: Trina Guharoy